Baby Boomers & Marketing

Reports

Travel Trends Among the Baby Boom Generation and Beyond
(AARP; 2007)

• Wealth with Wisdom: Serving the Needs of Aging Consumers
  (Deloitte Research; 2007)
  
  
• The New Retirement Mindscape
  (Ameriprise Financial and AgeWave; 2006)

• Aging Baby Boomers: Capturing Boomer Potential Through
  Lifestage Transitions (IRI; 2005)
  
  
• Baby Boomers Approach Age 60: From the Age of Aquarius to
  the Age of Responsibility (Pew Research Center; 2005)
  
  
• Baby Boomer Market (Radio Advertising Bureau; 2004)
  
  
• Beyond 50.04: A Report to the Nation on Consumers
  in the Marketplace (AARP; 2004)
  
  
• Mature Thinking (Millennium Research Bureau; 2004)

• The Next American Dream (Citigroup; 2004)
  

• Over-50 boomers are a rich, mostly untapped market
  (Seattle Pi; 2004)
  

• You're Getting Old: Europe's Demographic Problem Is Your Marketing
  Problem (Young & Rubicam; 2004)
  
  
• Enhancing Volunteerism among Aging Boomers
  (Harvard School of Public Health; 2003)
  
  
• CAR for the Baby Boomer Market (NTA; 2002)
  
  
• Marketing to Seniors (First Marketing; 2002)
  

Articles

Generational Synergy (Trend Report; 2007)

Surveys Show Boomers Drive U.S. Consumer Confidence, Remain
Nation's Wealthiest Consumer Group (Marketwire; 2007)


• Boomers: A Web Marketing Bonanza (BusinessWeek; 2006)
  
  
• It's Time to Connect With Baby Boomers (BrandWeek; 2006)
  
  
• The Marketer’s Response to the Aging Population: A Mixture
  of Fear, Apathy and Muddle (AARP; 2006)
  
  
• Marketing to the Middle Age Aquarius (SIR; 2006)
  
  
• Retailers and Baby Boomers: boom or bust?
  (Connected Retailer Magazine; 2006)
  

• Age or Attitude: How Advertisers Ignore a Major Target
  at Their Peril (Market Research; 2005)
  
  
• Are gadget makers shortsighted to ignore older buyers?
  (Investors.com; 2005)
  
  
• Eight Things You Don't Know about Boomer Women But Should
  (MarketingProfs; 2005)
  
  
• Follow the Wealth (CNN Money; 2005)
  

• Love Those Boomers (BusinessWeek; 2005)
  
  
• Marketing's Boomer Revolution? (BusinessWeek; 2005)
  
  
• Midlife Crisis? Bring it On! (TIME; 2005)
  
  
• Playing the baby boomer trends (CNN Money; 2005)
  
  
• Seniors and E-Commerce: Selling to the Older Shopper
  (e-commerce guide; 2005)
  
  
• We Aren't Young But We Do Spend! (North Jersey; 2005)
  
  
• Double Identity Generation (CBS MarketWatch; 2004)
  
  
• Building for Boomers is seen as a Growth Market (RISMedia; 2004)
  
  
• So Immature (David Hayes; 2004)
  
  
• What the Boom Will do in 2010 (Washington Post; 2004)
  
  
• Whither Boomers? (SF Gate; 2004)
  
  
• How Unilever Breaks Down Boomers (Unilever)
  

Websites

• Age Lessons
  
  
• Center for Mature Consumer Studies (CMCS) (Georgia State University)
  
  
• Coming of Age Inc: Baby Boomer & Senior Marketing
  
  
• Field Guide to Marketing to the 55+ Population
  
  
• Segment-Specific Research Reports
  

Newsletters

• Livewire: Resources for Reaching Mature Consumers
  (Issue 17, Winter 2006)
  
  
• Livewire: Resources for Reaching Mature Consumers
  (Issue 16, Fall 2006)
  

Blogs

• 50-plus Marketing
  
  
• Ageless Marketing
  
  
• Boomers: A Trip Into the Heart of the Baby Boomer Generation
  
  
• Boomerwatch: A Canadian perspective on marketing to boomers

Books

• Advertising to Baby Boomers (Chuck Nyren, 2007)
  
  
• Boom: Marketing to the Ultimate Power Consumer-the Baby Boomer
  Woman (Mary Brown, 2006)
  
  
• The 50 + Market (Dick Stroud, 2005)
  
  
• Ageless Marketing (David Wolfe, 2003)
  
  
• Marketing to Leading-Edge Baby Boomers: Perceptions, Principles,
  Practices & Predictions (Brent Green, 1998)

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